General Electric

General Electric’s American Competitiveness event showcased the company’s contributions to the economy by way of understanding the impact of its smart grid offerings and information about its lines of business. Invited visitors to the event included members of Congress, journalists and media outlets, senior GE managers and the general public. Unified Field developed an immersive interactive environment with programs that offer a variety of interactions, such as gesture-based activities and presentations, multi-touch projection tables and iPad-controlled mediascapes that connect key GE job-creation initiatives to their target audience. Designed to spark conversation and create ongoing dialogue and relationships, the programs allow visitors to explore GE’s history of innovation and delve into the company’s various businesses, from appliances and aviation to energy management, power and water, oil and gas, capital, transportation and healthcare. This project was produced in collaboration with Thinc Design and Urban A&O.