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Recent Posts
- National Geographic: 3D Bird Animation and Gesture Recognition
- Legible Cities: The Human Face of Smart Cities
- UNIFIED FIELD’s Chief Strategist to Host Panel at ECSITE 2012 in France
- Unified Field’s Titanic Exhibit featured on ABC News
- Unified Field Co-Director to Give Lecture at Prestigious Trinity College in Dublin
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Creativity and Technology Conference Recap
On June 3rd 2009, Maureen and I attended the 1st Annual Creativity and Technology conference in NYC . The conference was oriented toward interactive advertising agencies but covered a wide range of state of the art projects and technologies including Data Visualization, Augmented Reality, 3D Animation, and Interactive Design/Development. MAKING IT WORK PART 1 : Papervision, Augmented Reality, PS3 Game Engine Mike Geiger who is the Chief Digital Officer at Goodby, Silverstein & Partners presented their process for developing the GE SmartGrid campaign and Micro site. This site included an augmented reality visualization of wind turbines that a user could look at ...
Going Beyond Advocacy
At a recent Escite conference in Milan, I've had the pleasure of meeting some amazing people and seeing what Europe is doing in new media and museums. I heard a lot of conversations about the importance of the real and how it can help to solidify science centers' relevance and their importance in the community while attracting and retaining audiences. It is their secret weapon against the barbarians at the gate who in this century goes by the name of virtual reality. It is my contention that they are collapsing the category of virtual reality into one aspect of gaming and ...
Augmenting Reality
The funny thing about being at the Association of Science and Technology Centers annual conference in Fort Worth Texas on Halloween day was catching the ongoing side long glances about what was real and what was staged, and who was and who was not in costume. It started me thinking about what was real and not real. Is he a ‘real’ cowboy? Does the actual artifact I am looking at hold more meaning to me than the reproduction? The conference was fascinating and I found myself selecting sessions, two in particular, that were related to my queries and raised some interesting ...
A Big Experience, a Small Budget — and Technology for Our Time
Creating the museum of tomorrow isn’t only about featuring the latest whiz-bang, high-tech smart devices. It involves smartly using resources to connect people with information. This maxim applies to everything from conversations and social networks to the ways in which we use media and technology to elegantly facilitate those dialogues. The world’s rapid embrace of user-friendly computing has come about in a time of global austerity. So at Unified Field, our challenge today is twofold: helping clients to keep setting ambitious media goals while also showing that achieving them can be surprisingly ...
Mediating the Physical and Virtual
We live in two worlds, one of physical being and one of identity. We live in the physical world of our bodies, place, architecture and transportation. In the virtual world, however, we have dual identities: who we think we are internally, as well as the parallel digital identity provided to us and by us through credit cards, social networks, RFIDs, and avatars. This duality of virtual identities reveals an important question: Why is it that our virtual existence seems so natural? As human beings we live in an environment of our making, an internal virtual world in our minds. We process the ...
National Geographic: 3D Bird Animation and Gesture Recognition
National Geographic asked Unified Field to build interactive experiences that engage visitors for their upcoming “Birds of Paradise” exhibit at the National Geographic headquarters in Washington DC. This post covers some of our process building the Dance Dance Evolution game, in which players dance against one another in order to control 3D virtual Parotia birds as they enact actual mating-dance moves that the birds utilize in nature. Video from a Beta version of the game. One of the experiences we built for the exhibit is called Dance Dance Evolution. Dance Dance Evolution allows people to control a virtual 3D bird in ...
National Geographic: 3D Bird Animation and Gesture Recognition
National Geographic asked Unified Field to build interactive experiences that engage visitors for their upcoming “Birds of Paradise” exhibit at the National Geographic headquarters in Washington DC. This post covers some of our process building the Dance Dance Evolution game, in which players dance against one another in order to control 3D virtual Parotia birds as they enact actual mating-dance moves that the birds utilize ...
Legible Cities: The Human Face of Smart Cities
Friday, I am hosting a panel at the ECSITE 2012 conference in Toulouse, France on Legible Cities, a trend in which contemporary urban environments are piloting programs that leverage their vast storehouses of data to enhance city's services and improve inhabitants’ quality of life. ECSITE is the European network of science centers and museums, linking science communication professionals in more than 400 institutions in 50 ...
UNIFIED FIELD’s Chief Strategist to Host Panel at ECSITE 2012 in France
— PRESS RELEASE —
FOR IMMEDIATE RELEASE
UNIFIED FIELD’s Chief Strategist to Host Panel at ECSITE 2012 in France
[May 29,2012] New York, NY – Eli Kuslansky, Founding Partner and Chief Strategist at Unified Field will host a panel on Science Center’s role in Legible Cities at the 2012 ECSITE conference in Toulouse, France. ECSITE is the European network of science centers and museums, linking science communication professionals ...
Unified Field’s Titanic Exhibit featured on ABC News
The Unified Field’s new interactive floor at the National Geographic Museum’s ‘Titanic: 100 Year Obsession’ exhibit, which opened on March 29, 2012, is featured on ABC News. Here is the link:
http://abcn.ws/HPmJEo
For the interactive floor, we used a photograph of the Titanic as viewed from the top then mapped it onto a 3D virtual model of the ship. We then matched these images point to point ...
Unified Field Co-Director to Give Lecture at Prestigious Trinity College in Dublin
DUBLIN, IRELAND, October 6, 2011- Unified Field, the prestigious digital agency based in New York City, will be represented in Dublin by their Founding Partner and Chief Strategist, Eli Kuslansky, who will be delivering a lecture, Make it Real, at Trinity College, Dublin on October 12th.
Make it Real explores the amazing advances in the world of media installations, and their increasing importance in our digital ...
Unified Field and the Sony Wonder Technology Lab Invite Visitors to Test Their DJ Skills
NEW YORK, October 6, 2011- Unified Field, the prestigious digital design agency based in New York City, recently created the unique Music Mixer interactive exhibit at the Sony Wonder Technology Lab in midtown Manhattan, highlighting the music of multi-Grammy® Award winner Alicia Keys.
The exhibit's12-foot-long interactive table allows up to six visitors to collaborate on a “remix” of Keys’ 2009 hit “Empire State of Mind (Part ...
Mediating the Physical and Virtual
We live in two worlds, one of physical being and one of identity. We live in the physical world of our bodies, place, architecture and transportation. In the virtual world, however, we have dual identities: who we think we are internally, as well as the parallel digital identity provided to us and by us through credit cards, social networks, RFIDs, and avatars.
This duality of virtual ...
A Big Experience, a Small Budget — and Technology for Our Time
Creating the museum of tomorrow isn’t only about featuring the latest whiz-bang, high-tech smart devices. It involves smartly using resources to connect people with information.
This maxim applies to everything from conversations and social networks to the ways in which we use media and technology to elegantly facilitate those dialogues.
The world’s rapid embrace of user-friendly computing has come about ...
Eli Kuslansky to Give Lecture at AIANY Center for Architecture
Eli Kuslansky, Managing Partner at Unified Field will give a lecture on Media Architecture
Media Architecture is an evolving discipline and market that combines digital media, networks and the built environment.
See details below.
http://bit.ly/6mhzXS
When: 6:00 PM - 8:00 PM TUESDAY, FEBRUARY 9
The Center for Architecture
536 LaGuardia Place
NY, NY 10012
(212) 683-0023
info@aiany.org
Description: Digital media, either as signage, communication systems, 4D CAD tool, interactive exhibits, digital wayfinding, real time displays ...